![]() Wordmarks, also known as logotypes, are a font-based type of logo. ![]() They are both comprised of abstract shapes put together and now we recognize and associate those images with their brands. An abstract logo example is like the Pepsi logo- a circle with the colors red, white, and blue inside- or think of the black and white Adidas logo or the green BP logo. Remember how we discussed the Apple Store has a pictorial logo of an apple with a bite mark. Abstract logosĪn abstract mark is similar to a pictorial logo, except it uses an abstract image or geometric shapes and forms instead of an actual image or icon. All of these brands used Mascots for logos that are now associated with their brands. Some examples are the Wendy’s girl with the red hair, the Planters Nuts peanut mascot with the top hat and cane, or the Pillsbury doughboy. However, mascot logos consist of an illustrated character that becomes the face (or brand) of the company. The mascots in schools are typically animals. Usually, when I think of a mascot, I think of a sporting event at a school. The image that you choose is very important with a pictorial logo because it will stay with your company for as long as the company is in business. Another example would be Target store’s red and white bullseye logo or Instagram’s camera icon or even Snapchat’s ghost image. That image of an apple with a bite missing is an example of a pictorial logo. Think of what comes to mind when you think of the logo with the Apple Store or any Apple products like the iPhone or MacBook. It is basically an icon or graphics-based logo. These logos can also be called logo symbols or brand marks. This article explains the difference between each one and how companies can use them to create a memorable and unique design.Īre you planning to design a logo for your company? Hire a logo designer to create a unique logo that reflects your brand. There are 6 types of logos and each can help portray their business’s value. So how does a company decide what their logo should look like? Displayed on websites, memorabilia, email signatures, business cards, and more, it’s often how customers recognize a business.Īs such, it’s important for companies to choose a logo design that reflects their brand and communicates their values. A logo is one of the most prominent brand assets for a company.
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